Fradaismus
2019
As part of the media team in PPI Frada, we created merchandising to promote the organisation and the events we hold. For this project I stepped up to the role of Lead Designer and developed and created the concepts and designs for both the apparel line and marketing. This was my first opportunity to explore merchandising and it was a pleasure to work alongside other creative talents.
Design Team: Putri Gusti, Dimas Faro, and Rafaela
Photographer: Dimas Faro and Putri Gusti
Models: Daniel Mos and Caca Hardijono
Stylist: Nadya Athaya
Production Assistant: Rafaela
WHAT IS FRADAISMUS
Introducing a new core team, PPI Frada was able to rebuild themselves and with great success and engagement. To commemorate what is essentially a new beginning, the group wanted to update their merchandising to something much more appealing and contemporary.
Inspired by the many -isms in the art world, Fradaismus was created to symbolise the renaissance of PPI Frada. Taking different forms of inspiration from art movements, old and new, Fradaismus was developed to pique the interest of potential new members as well as re-invigorate the team spirit of existing members. Many of the designs are inspired by iconic elements found in the Frankfurt, Germany area as well as slogans and imagery that are often associated with the organisation.
